About Us

Welcome to Salty Sisters Boutique — Where every day feels like a beach day!

Founded by Ali Goins, a Southern-raised wife, mom, and adventure enthusiasts, Salty Sisters was born out of a deep love for family, style, and seaside living. Ali and her husband, Chris Goins, along with their two beautiful children, Sailor and Suzanna, are the heart behind the brand. 

Nestled in the heart of Destin, Florida, Salty Sisters blends Southern roots with the breezy beauty of beachside living. The name itself was born from Ali’s beloved daughters whose personalities are as bold and adventurous as the waves they love to play in.

With a passion for all things fashion, Ali had a vision to create more than just a boutique — she wanted to build a community where style connects generations and celebrates the special moments between mothers and their littles.

Whether you’re skiing in the mountains, boating on the Gulf, or tailgating at college game day (Roll Tide!), our handpicked collections bring you the best in mommy-and-me fashion for every occasion. We create collections that feel like home and celebrate every season of life. From travel and snow skiing to sandy toes and salty kisses, every piece we offer is chosen with love — and a little sparkle.

Thank you for being part of our journey. We’re so happy you’re here!